Credit:
HOANG DINH NAM / Staff
Caption:An employee plays the game Flappy Bird at a smartphone store in Hanoi on February 10, 2014. The Vietnamese developer behind the smash-hit free game Flappy Bird has pulled his creation from online stores after announcing that its runaway success had ruined his 'simple life'. AFP PHOTO/HOANG DINH Nam (Photo credit should read HOANG DINH NAM/AFP/Getty Images)
According to a survey, the "Flappy Bird" mobile video game is among the top 50 popular brands worldwide.
The game was developed by Dong Nguyen of Vietnam who later pulled the game from the App Store and Android stores, saying that it was too addictive.
Many gamers were obsessed with Flappy Game in the pursuit to score higher scores. In a second version of the Game, Dong Nguyen released "Swing Copter," a game that was equally difficult to score points.
Ranking as the 39th most popular brand last year, the game is still played on Android, Windows Phone and iOS as a clone or a remake of the original game. iTunes announced that it would not list the video game under same name after if was taken down.
Infegy provides social media intelligence technology for research and marketing did the survey. The research firm said there were more than 20 million discussions about "Flappy Bird." The positive ratings for Flappy Bird turned out to be 56% with 55% of women interested in "Flappy Bird."
"This annual report is based on data collected through Infegy Atlas, an analysis system using the new generation of modern algorithms to study the brand and consumer information through articles on the Internet," Infegy reported.
A number of older video games were listed on the top 50 brands, but "Flappy Bird" stood out as the newest of them all.
oogle is the number 1 brand for the 2nd straight year in a row. Its credibility is attributed to its positive discussions on the Internet, loyalty to the brand and passion for the brand.
"As the popularity of online and social brands gains momentum, this report shows how the world is changing and how a new generation is interacting with and responding to brands," CEO and founder of Infegy, Justin Graves, said.
"Marketers will need to make adjustments to their campaigns and initiatives in order to strategically reach consumers in a positive and engaging manner."
