EOS lip balm, made famous by many Hollywood celebrities, is now under fire after a class action lawsuit has been filed in California on Tuesday following an alleged "substantial number of consumers" experiencing allergic reactions from the product, including "rashes, dryness, bleeding, blistering, cracking, and loss of pigmentation, lasting from a few days, to a few months," reported Huffington Post on Friday.
The suit is demanding the company to provide a warning on their packaging, as well as offer damages to those who have experienced adverse reactions from their product.
Dermatologist in San Francisco Dr. Marie Jhin, who have seen photos of the alleged allergic reactions, noted that it could be contact dermatitis, possibly caused by a reaction to Vitamin E, which could cause irritation in some people.
"The main things to avoid are things with perfumes and fragrance, vitamin E," as well as beeswax, Jhin noted when buying lip balms.
According to Independent on Sunday, the lawsuit was filed after several EOS lip balm users posted photos of themselves on social media showing evident allergic reactions
"We were truly shocked that there was absolutely no warning anywhere to be found," said Ben Meiselas, the lawyer who brought the lawsuit. "This company thinks in this social media age they can skirt consumer protection laws."
Meanwhile, EOS released a statement defending their end on the charges filed against the company.
"We firmly believe this lawsuit is without merit," said EOS. "Our products are made with the highest quality ingredients and meet or exceed all safety and quality standards set out by our industry and validated by rigorous testing conducted by an independent lab. The health and well-being of our customers is our top priority and millions of satisfied customers use our products every day, many of whom take the time to share their experiences with us
"An independent laboratory puts each of our products through a battery of rigorous testing to ensure this is the case," EOS added.