TRENDING Published March11, 2016 By Sunia Mukherjee

David Beckham's New Clothing Line: H & M Has Plans To Capture The Market Share In ‘Modern Essentials?’

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David Beckham signs autographs for fans during the launch of his H&M Bodywear Collection at H&M on May 24, 2013 in Paris, France
(Photo : Neil P. Mockford | Getty Images News)

David Beckham, the former professional footballer from England recently launched his own clothing line. Named as "Modern Essentials,'' the clothesline is expected to do well commercially. So will the fans of Manchester United, Preston North End, Real Madrid, Milan, LA Galaxy teams buy these clothes?

As reported by gq magazine, his first line of menswear from H&M is considered very stylish and modern. The campaign has a short video for the promotion of the products. This collection includes  jeans, t-shirts, jackets - and more underwear. Telegraph has the pictures of the player sporting them. The collection is "literally the stuff I wear day in and day out," said Beckham. "This is all about my personal taste and what I feel comfortable wearing."

The ''Bodywear range'' with H & M was successful and hence this new clothesline was released keeping Beckham's popularity in mind. "Each piece is a new wardrobe classic that will update every man's spring wardrobe with great style," clarified Beckham. Navy blue, grey melange and broken white are the primary colors of this chic range of garments for men.

Telegraph reported, ''Key pieces include a linen bomber jacket; a white chalk-washed denim jacket; a sharp linen blazer; a city-slick polo shirt and the perfect poplin white shirt.'' The official website has the online shopping option for this clothing range.

Mail Online stated, ''Most women want to be with him and most men want to be him.'' Talking about this uber cool clothing collection, they mentioned ''David takes to the streets of London and realises that everyone wants to dress just like him.'' The news article is full of great pictures in which Beckham has sported various styles and fabrics.

This product was very popular during the Valentine's day season too. So will there be more upcoming campaigns for this collection? Watch this space for more.

 

 

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