The golden ticket is real-at least in Japan.
None other than Kitkat has released a bar that's fully coated with 24K of gold, weighing 8.1 ounces. Although the idea of adding gold into chocolate seems out of this world, it's not that an unusual in Japan where Kitkats are sold in more than 150 flavors, including matcha green tea, wasabi, and edamame soybean. They also have chocolates that have taken the taste of fruits such as pear and citrus.
But before you get too excited to take a bite, know that the luxurious chocolate bar, which will be available before December this year to celebrate the end of the year and more than a million visitors across its different stores, will be released only in Japan. Further, only 500 of them will be available in the market, with some sold in selected Kitkat stores in Tokyo, Sapporo, Nagoya, and Fukuoka, among others. And since this is covered with gold, the chocolate will be sold as fingers, and each will be $23.
The price may be too much, but there's good news for those who signed up for a membership in the Cholatory. Just like in the movie Charlie and the Chocolate Factory, some of them may be able to win what could be the most coveted candy bar to date in Japan, which is expected to have bitter and rich chocolate taste.
According to Nestle, this unique marketing plan is implemented for its Sublime Gold Kitkat for a variety of reasons. First Japan is already used to many different flavors and they are used to new ones released in the market all the time. Moreover, Japan has a special culture known as omiyage. This means that it's common among local Japanese travelers to bring souvenirs that are found in the region where they just came from. This explains why some Kitkat flavors are found in selected locations.