LIFE Published February10, 2017 By Staff Reporter

Is Facebook Developing New Streaming Video App for Television?

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Facebook, which has strengthened its video service, is expected to produce its own content aimed at the advertising market.

According to Bloomberg, Facebook has recently joined MTV executives Mina Lefevre, who has a extensive experience in the TV industry.

Lefebvre is planning to lead the development of Facebook exclusive video content program. It is expected that Netflix will make original contents of Facebook by taking advantage of experience of producing drama on MTV just like original content.

Earlier, Facebook announced plans to develop applications for TV set-top boxes.

Facebook believes there is a huge revenue opportunity for video content production. Facebook has more than 1.9 billion monthly active users, so it is possible that it will generate ad revenue.

Earlier this month, according to results released earlier this month, Facebook reported sales of $ 8.81 billion in the fourth quarter of last year, up about 51 percent from a year earlier. Net income was $ 3.56 billion, up 128 percent from the same period last year.

In addition, total advertising revenue in the fourth quarter of last year was $ 8.63 billion . This is about $ 320 million more than the market expected of 8.31 billion dollars.

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